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Lukman Adebisi.

Brand identity & visual systems

Grazac — A pathway to what’s next

Repositioning a growing technology agency around ideas, people and a smarter future.

Client
Grazac Technology
My role
Brand strategy, repositioning & visual identity
Year
2020

In 2020, Victor and his team from Grazac Technology reached out to me. They were expanding their technology agency services and preparing to open their very first physical office. Although the agency began as a close-knit group of friends collaborating on freelance projects, it has since grown into a reputable technology agency. Their journey deserved a brand identity that celebrated their progress and aligned with their future aspirations.

They have a vision to collaborate with forward-thinking individuals and organizations to create meaningful digital products and equip undergraduates and recent graduates with the necessary tech skills to succeed in the modern digital economy.

I led a thorough rebranding initiative that encompassed brand strategy development, brand repositioning, logo redesign, and the establishment of a fresh identity system.

Visual Portfolio, Posts & Image Gallery for WordPress
Grazac’s previous dark G logo beside the redesigned purple symbol and wordmark
Original frame from the Grazac animation showing the white symbol and wordmark on purple
Grazac symbol construction combining a G, an ascending pathway and two parallel lines representing collaboration
Roll-up banner mockup presenting Grazac’s smart digital products with purple graphics and a virtual reality photograph
Grazac stationery identity across notebooks, letterhead, cards, a cup and desk accessories on a purple background
Roll-up banner mockup for the Grazac co-working space with a white and purple layout
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